Acuarela · Shopify apparel
Reshoot every colour, or recolour the photo you have?
You sell a style in several colours and have a model photo of one. Here is what a reshoot of the others takes, what a recolour does instead, and when the reshoot still wins.
What a reshoot of each colour takes
- A sample of every colour has to exist and reach the studio before anyone can photograph it.
- A model, a studio, a photographer and a retoucher, booked for the same days, with the model in the same pose and light as your other colours.
- One US studio that publishes its prices lists on-model clothing photos at $150 an image with your own model and $195 with theirs. Source (read 6 Nov 2026)
- The same studio asks for at least 20 images per model project, so a first order there starts at $3,000, before samples and shipping. Source (read 6 Nov 2026)
- Its standard retouching takes 4 business days, counted from the day you pick your final images, not from the shoot. Source (read 6 Nov 2026)
Studio figures are one studio's published prices, not a market average; your own studio's quote is the number to compare.
What editing each colour by hand takes
- You send the photo you have to a photo editor, who repaints the garment by hand in an image editor, once for every colour.
- The skill is the masking: the new colour has to follow every fold, seam and shadow so the fabric keeps its light and texture. A quick mask shows as flat or patchy colour.
- One editing service that publishes its prices lists colour changes starting at 99 cents an image, and says edits can come back in as little as 6 hours. Source (read 6 Nov 2026)
- How long each colour takes by hand depends on the editor and the photo; the service above publishes a turnaround, not the time each colour takes.
The editing figures are one service's published starting price, not a quote for your garments; your editor's quote is the number to compare.
What Acuarela does instead
- You need one on-model photo of the style. Your other colours can be ghost-mannequin or flat-lay shots, or no photo at all.
- Acuarela changes the garment colour and holds the model, pose, lighting, drape and texture.
- Every colour goes through your review first: approve it, retry it, or render the final. Nothing reaches your store until you approve it.
- An image is one finished colourway of one photo. Drafts are free to try, and the app shows what a job will use before you start it.
The plans, as listed on the Acuarela page, in US dollars:
- Free: 20 finished images a month
- Starter, $9.99 a month: 40 finished images a month
- Studio, $29 a month: 150 finished images a month
- Brand, $79 a month: unlimited (fair use 1,000 finished images a month)
When a reshoot is still the right call
- You have no on-model photo of the style yet. Acuarela keeps your model; it does not invent one.
- The new colour comes in a different fabric, knit or finish. Acuarela changes colour and holds the texture of the fabric you photographed, so a new fabric needs its own photo.
- The cut or fit changed. A recolour shows the garment you photographed, not a new pattern.
- You want new poses, locations or a campaign story. Acuarela holds the pose and light of the photo you have.
See it on your own photo
The Acuarela page shows real results, the plans and the free install.